Businesses, Companies & Production · Advertising

O2O Marketing That
Turns Visibility Into
Actual Purchases

Once your products are digitised and discoverable, O2O marketing carries warm buyers the rest of the way — through Google Ads, social advertising, and offline-to-online strategy built specifically for physical-inventory businesses.

Ask About Advertising
Lot 01 — Why Sequence Matters

Ads Perform Better When They Point to a System

Running Google Ads or Facebook campaigns toward an unfinished website or a Google Business Profile with no reviews is the single most common way Kenyan product businesses waste advertising budget. The click arrives; there’s nothing credible to land on.

That’s why advertising is intentionally structured as Phase 2 in our process — available once your BCP Growth foundation (website, Google Visibility, Merchant Center) is already live.

Lot 02 — What We Manage

Two Advertising Services, Once You’re Ready

From KES 15,000/mo
Management fee — ad budget separate

Google Ads Management

Reach customers actively searching for products like yours and generate measurable enquiries.

Search YouTube Display Mobile Apps
From KES 5,000/mo
Management fee — ad budget separate

Social Media Advertising

Increase awareness, traffic, WhatsApp enquiries, and sales through targeted audience campaigns.

Facebook Instagram TikTok
Lot 03 — Questions

Before You Start Advertising

Can I start with advertising before the BCP Growth package?
We recommend against it — ads perform significantly better pointing to a complete website and Google presence. We’ll always be upfront if we think the foundation isn’t ready yet.
Is the ad budget included in the management fee?
No — the management fee covers our strategy, setup, and optimisation work. Your advertising spend on Google or Meta’s platforms is separate and paid directly by you.
Can I do both Google Ads and social advertising together?
Yes. Many BCP clients run both — Google Ads to capture active searchers, social advertising to build broader awareness. We can advise on the right mix for your product category.

Ready to Turn
Visibility Into Sales?

Let’s confirm your foundation is ready, then talk advertising strategy.

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